From Hollywood to Youtube – FXHome Shifts Its Focus to Younger Artists

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The special effects firm FXHome, makers of HitFilm and PhotoKey, and featured in hit movies such as Salt and The Hangover Part 2, is turning away from the silver screen and looking to homegrown Youtubers to expand.

Special effects firm FXHome, based in St Giles, is hoping to inspire a new generation of film makers as it aims to increase its user base to five million, which would put it on a level with the products of tech giants Adobe and Apple….

Founder and chief executive Josh Davies said he hoped to inspire and support a community of young creators and was expecting to reach one million users by the end of the financial year. He said: “Our software has been used in Hollywood but we don’t care about that, we care about the young people who want to be creative. We built a free version of our software because we wanted to get through some of the barriers to people making films. We were being used by 200,000 people around the world and now that is nearly a million.”

Read the full article at the Eastern Daily Press here.

All FXHome products are on sale at up to 20% Off until January 31, 2017 at

hitfilmFXHOME HitFilm Pro 2017
HitFilm Pro 2017 is a unique mix of video edting, visual effects and 3D composting all in one product. Includes 3D object rendering, a powerful particle simulator, over 500 customizable visual effects and presets, professional color grading, industry‐standard BorisFX titling and over 150 creative plugins for use in other video software.
MSRP: $349.00  Sale: $296.65  Shop Now

photokey proFXHOME PhotoKey Pro
PhotoKey 8 Pro is the green screen software of choice for professional photographers around the world. Providing fast and powerful green screen removal as well as 250 high quality backgrounds, PhotoKey can take you and your clients to anywhere in the world. Photokey delivers professional results every time whether you’re in your studio or at a live event.
MSRP: $299.00  Sale: $239.20  Shop Now
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